<div dir="ltr"><div><br></div><div style>Hello Sociam friends,</div><div><br></div>In the "Generic social platform" end of the social machines spectrum, the PEW Internet & American Life Project released /another/ new report on 'demographics of social network users'<div>
<br></div><div><div><div><a href="http://pewinternet.org/~/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf">http://pewinternet.org/~/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf</a><br></div><div><br></div><div>A few interesting findings about internet users in America:<br>
</div><div><br></div><div style>- A statistically significantly larger % of women use social networking sites than men</div><div style>- People living in cities use social networking services significantly more than those in rural areas</div>
<div style>- No significant differences among race/ethnicities (white/black/hispanic/asian)</div><div><div><br></div><div style>Specific details about services:</div><div style><br></div><div style>- Twitter has a significantly larger black and urban (city living) population.</div>
<div style>- Pinterest has a significantly larger female population, caucasian population, and has even number of 18-29 yo users than 30-49 year olds<br></div><div style>- Instagram - significantly larger female, hispanic/black userbase, of urban dwellers</div>
<div style>- Tumblr - youngest population, and significantly greater below middle-class income and above-middle class income population</div><div style>- Facebook - more women, more college students, and largest above-middle income and 65+ userbase among networks studied</div>
<div><br></div><div style>Another study comparing Pinterest (which I just signed up for) and Tumblr further shows that Tumblr is more popular among late teens, while Pinterest is more popular among women in the 20-30 age range. </div>
<div style><br></div><div style><a href="http://blog.compete.com/2012/09/04/pinterest-vs-tumblr-not-even-a-contest/">http://blog.compete.com/2012/09/04/pinterest-vs-tumblr-not-even-a-contest/</a><br></div></div></div><div style>
<br></div><div style>Finally, this cool tool aggregates a number of metrics that we can use to isolate specific factual characteristics (statsitics) about popular social machines. </div><div style><br></div><div style>> <a href="http://digsitevalue.net">http://digsitevalue.net</a><br>
</div><div style><br></div><div style>(See, for example <a href="http://digsitevalue.net/s/soton.ac.uk">http://digsitevalue.net/s/soton.ac.uk</a> which estimates that Soton's main web site gets an average of 4,900 unique visitors daily. Not sure how close to true that is, we could ask iSolutions to see if they'd know?)</div>
<div style><br></div><div style>Regardless this could be a useful tool to help us cut down our constructs</div><div style><br></div><div style>Max</div><div style><br></div><div style><br></div></div></div>