<html>
  <head>
    <meta content="text/html; charset=ISO-8859-1"
      http-equiv="Content-Type">
  </head>
  <body text="#000000" bgcolor="#FFFFFF">
    Thanks Max - for a report on some specific goal-driven use of
    Facebook, and therefore more where I would like to focus social
    machines, there is
    <a class="moz-txt-link-freetext" href="http://www.pewinternet.org/Reports/2012/Social-Vote-2012.aspx">http://www.pewinternet.org/Reports/2012/Social-Vote-2012.aspx</a>, which
    looks at the use of social media to decide how to vote or persuade
    others in 2012, and
    <a class="moz-txt-link-freetext" href="http://www.pewinternet.org/Reports/2012/Election-2012-Video.aspx">http://www.pewinternet.org/Reports/2012/Election-2012-Video.aspx</a>
    which looks at the use of political videos on youtube in the
    election.<br>
    <br>
    Also, you might be interested in
    <a class="moz-txt-link-freetext" href="http://www.pewinternet.org/~/media//Files/Reports/2013/PIP_TrackingforHealth_PDF.pdf">http://www.pewinternet.org/~/media//Files/Reports/2013/PIP_TrackingforHealth_PDF.pdf</a>
    of interest, which discusses people's tracking of their health
    indicators, but not focusing on technology. For instance, about 21%
    of Americans tracking their health use some form of digital
    technology, and 7% use an app.<br>
    <br>
    The interesting thing on the new report is that nowhere does it ask
    what Facebook is used for by all these people, just asks whether
    people plan to use it more or less.<br>
    <br>
    Cheers<br>
    Kieron<br>
    <br>
    <br>
    <br>
    <div class="moz-cite-prefix">On 15/02/2013 15:25, electronic Max
      wrote:<br>
    </div>
    <blockquote
cite="mid:CA+K_Ddka-a-qOhnC2cZTdN2tvVvrfMPqQRaUzLWEtjrJvc98hg@mail.gmail.com"
      type="cite">
      <div dir="ltr"><br>
        <div style="">the Pew Internet and American Life Project (<a
            moz-do-not-send="true" href="http://www.pewinternet.org">www.pewinternet.org</a>)
          is a non-profit organisation that conducts surveys &nbsp;and
          studies of internet use and its impact on American life.</div>
        <div style=""><br>
        </div>
        <div style=""><span
style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px">it's
            "a nonprofit &#8220;fact tank&#8221; that provides information on the
            issues, attitudes, and trends shaping America and the world.
            The Pew Internet Project explores the impact of the internet
            on children, families, communities, the work place, schools,
            health care and civic/political life."</span><br>
        </div>
        <div style=""><span
style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px"><br>
          </span></div>
        <div style=""><span
style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px">Anyway
            they just today released a new study about public
            perceptions of facebook use, which shows a few interesting
            facts including&nbsp;</span></div>
        <div style=""><span
style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px"><br>
          </span></div>
        <div style=""><span
style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px">2/3rds
            of US adult citizens are on facebook (!)</span></div>
        <div style=""><span
style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px">61%
            have taken a break from using fb for at least 2 wks</span></div>
        <div style=""><font color="#000000" face="Verdana, Geneva,
            sans-serif"><span
              style="font-size:12.222222328186035px;line-height:16.78819465637207px">more
              people want to spend less time on fb in the next year,
              although&nbsp;</span></font></div>
        <div style=""><font color="#000000" face="Verdana, Geneva,
            sans-serif"><span
              style="font-size:12.222222328186035px;line-height:16.78819465637207px">28%
              report that they perceive FB as less important now than a
              year ago, as opposed to 12% that sy the opposite</span></font></div>
        <div style=""><font color="#000000" face="Verdana, Geneva,
            sans-serif"><span
              style="font-size:12.222222328186035px;line-height:16.78819465637207px">Slight
              gender discrepancy between women and men, with women
              reporting wanting to spend more time and finding fb more
              useful, respectively</span></font></div>
        <div style=""><font color="#000000" face="Verdana, Geneva,
            sans-serif"><span
              style="font-size:12.222222328186035px;line-height:16.78819465637207px"><br>
            </span></font></div>
        <div style=""><font color="#000000" face="Verdana, Geneva,
            sans-serif"><span
              style="font-size:12.222222328186035px;line-height:16.78819465637207px">Anyway
              here is the full report - again, just based on a survey
              but &nbsp;definitely useful for looking at public perception of
              one of the kings of social machines --</span></font></div>
        <div style=""><font color="#000000" face="Verdana, Geneva,
            sans-serif"><span
              style="font-size:12.222222328186035px;line-height:16.78819465637207px"><br>
            </span></font></div>
        <div style=""><font color="#000000" face="Verdana, Geneva,
            sans-serif"><span
              style="font-size:12.222222328186035px;line-height:16.78819465637207px"><a
                moz-do-not-send="true"
href="http://www.pewinternet.org/%7E/media//Files/Reports/2013/PIP_Coming_and_going_on_facebook.pdf">http://www.pewinternet.org/~/media//Files/Reports/2013/PIP_Coming_and_going_on_facebook.pdf</a></span><br>
          </font></div>
        <div style=""><font color="#000000" face="Verdana, Geneva,
            sans-serif"><span
              style="font-size:12.222222328186035px;line-height:16.78819465637207px"><br>
            </span></font></div>
        <div style=""><font color="#000000" face="Verdana, Geneva,
            sans-serif"><span
              style="font-size:12.222222328186035px;line-height:16.78819465637207px">max</span></font></div>
      </div>
      <br>
      <fieldset class="mimeAttachmentHeader"></fieldset>
      <br>
      <pre wrap="">_______________________________________________
Sociam-soton mailing list
<a class="moz-txt-link-abbreviated" href="mailto:Sociam-soton@ecs.soton.ac.uk">Sociam-soton@ecs.soton.ac.uk</a>
<a class="moz-txt-link-freetext" href="http://mailman.ecs.soton.ac.uk/mailman/listinfo/sociam-soton">http://mailman.ecs.soton.ac.uk/mailman/listinfo/sociam-soton</a>
</pre>
    </blockquote>
    <br>
  </body>
</html>