<div dir="ltr"><br><div style>the Pew Internet and American Life Project (<a href="http://www.pewinternet.org">www.pewinternet.org</a>) is a non-profit organisation that conducts surveys and studies of internet use and its impact on American life.</div>
<div style><br></div><div style><span style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px">it's "a nonprofit “fact tank” that provides information on the issues, attitudes, and trends shaping America and the world. The Pew Internet Project explores the impact of the internet on children, families, communities, the work place, schools, health care and civic/political life."</span><br>
</div><div style><span style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px"><br></span></div><div style><span style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px">Anyway they just today released a new study about public perceptions of facebook use, which shows a few interesting facts including </span></div>
<div style><span style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px"><br></span></div><div style><span style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px">2/3rds of US adult citizens are on facebook (!)</span></div>
<div style><span style="color:rgb(0,0,0);font-family:Verdana,Geneva,sans-serif;font-size:12px;line-height:16.796875px">61% have taken a break from using fb for at least 2 wks</span></div><div style><font color="#000000" face="Verdana, Geneva, sans-serif"><span style="font-size:12.222222328186035px;line-height:16.78819465637207px">more people want to spend less time on fb in the next year, although </span></font></div>
<div style><font color="#000000" face="Verdana, Geneva, sans-serif"><span style="font-size:12.222222328186035px;line-height:16.78819465637207px">28% report that they perceive FB as less important now than a year ago, as opposed to 12% that sy the opposite</span></font></div>
<div style><font color="#000000" face="Verdana, Geneva, sans-serif"><span style="font-size:12.222222328186035px;line-height:16.78819465637207px">Slight gender discrepancy between women and men, with women reporting wanting to spend more time and finding fb more useful, respectively</span></font></div>
<div style><font color="#000000" face="Verdana, Geneva, sans-serif"><span style="font-size:12.222222328186035px;line-height:16.78819465637207px"><br></span></font></div><div style><font color="#000000" face="Verdana, Geneva, sans-serif"><span style="font-size:12.222222328186035px;line-height:16.78819465637207px">Anyway here is the full report - again, just based on a survey but definitely useful for looking at public perception of one of the kings of social machines --</span></font></div>
<div style><font color="#000000" face="Verdana, Geneva, sans-serif"><span style="font-size:12.222222328186035px;line-height:16.78819465637207px"><br></span></font></div><div style><font color="#000000" face="Verdana, Geneva, sans-serif"><span style="font-size:12.222222328186035px;line-height:16.78819465637207px"><a href="http://www.pewinternet.org/~/media//Files/Reports/2013/PIP_Coming_and_going_on_facebook.pdf">http://www.pewinternet.org/~/media//Files/Reports/2013/PIP_Coming_and_going_on_facebook.pdf</a></span><br>
</font></div><div style><font color="#000000" face="Verdana, Geneva, sans-serif"><span style="font-size:12.222222328186035px;line-height:16.78819465637207px"><br></span></font></div><div style><font color="#000000" face="Verdana, Geneva, sans-serif"><span style="font-size:12.222222328186035px;line-height:16.78819465637207px">max</span></font></div>
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