[Sociam-soton] Re: 'Social Baker' claims FB down 3 mil users

[ECS Maire]

Well the thing that always worries me is that these metrics seem to assume
that profile = person, whereas in fact, it's these agencies and the
associated reputation / perception management agencies that run HUGE
astroturfing campaigns (I was privy to quite a few of them) who generate
loads of profiles all of which belong to one person, so de facto, the very
people who are making grandiose predictions about numbers of users across
social media sites are undermining their own data by the methods they use in
order to monitor / influence. 

These people seem pretty standard in terms of their language / lack of
transparency about how they get their metrics, so I wouldn't assume they've
got hold of anything specialised that we couldn't, with a bit of digging
around. 

But that's just my take on a first look!

Maire

-----Original Message-----
From: sociam-soton-bounces at ecs.soton.ac.uk
[mailto:sociam-soton-bounces at ecs.soton.ac.uk] On Behalf Of Yang Y.
Sent: 03 April 2013 20:23
To: electronic Max
Cc: <sociam-soton at ecs.soton.ac.uk>
Subject: [Sociam-soton] Re: 'Social Baker' claims FB down 3 mil users

Adding to Max previous email,

Reasons for Facebook Breaks
http://www.pewinternet.org/Reports/2013/Coming-and-going-on-facebook/Key-Fin
dings.aspx

Best regards,
Yang Yang

-----------------------------------
Web and Internet Science
Room 3027 EEE Building
Electronics and Computer Science
University of Southampton, SO17 1BJ

On 3 Apr 2013, at 19:51, electronic Max
<emax at ecs.soton.ac.uk<mailto:emax at ecs.soton.ac.uk>>
 wrote:

FYI Web-Observatory leaning colleagues,

I remember Nigel asking about sources of information we could use to get a
'real time heartbeat' of the social web - what's trending, what's winning
and what's failing.

I discovered this site today which makes the rather incredible claim that FB
is shrinking (at least in the short term) across a number of countries
including the US and the UK

http://www.socialbakers.com/facebook-statistics/?interval=last-3-months#char
t-intervals

They have similar reports for Twitter, YT, G+ and LinkedIn.

I wonder how they get these figures -- and how reliable they are, and
whether these figures are gathered by spying/illicit means or through
explicit contractual commercial relationships with the respective platforms

Yours,
Max
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