[Sociam-soton] Social network demographics and a cool tool

[electronic Max]

Hello Sociam friends,

In the "Generic social platform" end of the social machines spectrum, the
PEW Internet & American Life Project released /another/ new report on
'demographics of social network users'

http://pewinternet.org/~/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf

A few interesting findings about internet users in America:

- A statistically significantly larger % of women use social networking
sites than men
- People living in cities use social networking services significantly more
than those in rural areas
- No significant differences among race/ethnicities
(white/black/hispanic/asian)

Specific details about services:

- Twitter has a significantly larger black and urban (city living)
population.
- Pinterest has a significantly larger female population, caucasian
population, and has even number of 18-29 yo users than 30-49 year olds
- Instagram - significantly larger female, hispanic/black userbase, of
urban dwellers
- Tumblr - youngest population, and significantly greater below
middle-class income and above-middle class income population
- Facebook - more women, more college students, and largest above-middle
income and 65+ userbase among networks studied

Another study comparing Pinterest (which I just signed up for) and Tumblr
further shows that Tumblr is more popular among late teens, while Pinterest
is more popular among women in the 20-30 age range.

http://blog.compete.com/2012/09/04/pinterest-vs-tumblr-not-even-a-contest/

Finally, this cool tool aggregates a number of metrics that we can use to
isolate specific factual characteristics (statsitics) about popular social
machines.

> http://digsitevalue.net

(See, for example http://digsitevalue.net/s/soton.ac.uk which estimates
that Soton's main web site gets an average of 4,900 unique visitors daily.
Not sure how close to true that is, we could ask iSolutions to see if
they'd know?)

Regardless this could be a useful tool to help us cut down our constructs

Max
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