[Patina] FW: FW: Re: eye tracking

[Earl G.P.]

Message from Mark Weal.

G

From: Mark Weal [mailto:mjw at ecs.soton.ac.uk]
Sent: 10 April 2011 08:57
To: Earl G.P.
Subject: Re: FW: [Patina] Re: eye tracking

Hi Graeme,

We do have an eye tracker and it is very easy to use. If you wanted to use it just give me a shout. The system we have is probably different to the ones that they have in psychology and the software is designed for doing things like marketing analysis where you sit a number of people down in front of a web page and it produces a heat map of what they were looking at the most. You can also produce videos of individuals particular eye movements if you are interested in patterns of viewing so it sounds like it might be the sort of thing that you are looking for.

Best wishes,

Mark


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