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<p class="MsoNoSpacing">*<span style="color:#1F497D">With apologies for cross-posting*</span><o:p></o:p></p>
<p class="MsoNoSpacing"><o:p> </o:p></p>
<p class="MsoNoSpacing">This week, Springer Nature published a report called ‘The OA effect: How does open access affect the usage of scholarly books?’<i><o:p></o:p></i></p>
<p class="MsoNoSpacing"><o:p> </o:p></p>
<p class="MsoNoSpacing">This report is the first major comparative analysis of usage data for open access (OA) and non-OA scholarly books. Our findings establish that there is a performance benefit from publishing a book OA as they are downloaded seven times
more, cited 50% more and mentioned online ten times more. <o:p></o:p></p>
<p class="MsoNoSpacing"><o:p> </o:p></p>
<p class="MsoNormal">The interviews we conducted with authors and funders also revealed some common themes around why they publish and fund open access books, from increased visibility and wider dissemination to ethical motivations.
<o:p></o:p></p>
<p class="MsoNoSpacing">Read the full report here: <a href="https://goo.gl/LB9kP6">
<span style="font-size:10.0pt;font-family:"Helvetica","sans-serif";mso-fareast-language:EN-GB">https://goo.gl/LB9kP6</span></a><span style="font-size:10.0pt;font-family:"Helvetica","sans-serif";color:#444444;mso-fareast-language:EN-GB">
<o:p></o:p></span></p>
<p class="MsoNoSpacing"> <o:p></o:p></p>
<p class="MsoNoSpacing">Best regards,<o:p></o:p></p>
<p class="MsoNoSpacing"><o:p> </o:p></p>
<p class="MsoNoSpacing">Christina Emery<o:p></o:p></p>
<p class="MsoNoSpacing">Marketing Manager, Open Access Books<o:p></o:p></p>
<p class="MsoNoSpacing">Open Research, Springer Nature<o:p></o:p></p>
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<span style="font-family: Helvetica; font-size: 12px;"><br></span><span style="font-family: Helvetica; font-size: 12px;">DISCLAIMER: This e-mail is confidential and should not be used by anyone who is not the original intended recipient. If you have received this e-mail in error please inform the sender and delete it from your mailbox or any other storage mechanism. Macmillan Publishers Limited does not accept liability for any statements made which are clearly the sender's own and not expressly made on behalf of Nature Research or one of their agents.</span><br><span style="font-family: Helvetica; font-size: 12px;">Please note that Macmillan Publishers Limited and their agents and affiliates do not accept any responsibility for viruses or malware that may be contained in this e-mail or its attachments and it is your responsibility to scan the e-mail and attachments (if any).</span><span style="font-family: Helvetica; font-size: 12px;"><br></span></body>
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