<div dir="ltr"><div><div><div><div>Dear Bernard,<br><br></div>Sure, if you want to replace a publisher oligopoly by a Google monopoly, and secretive Twitter and Facebook algorithms to fill your content feeds, go ahead. I favor diversity, using a variety of tools, and I attach importance to actively consume content, next to passively consuming content that is brought to me via search engines and content feeds (yes, be honest, we do not "search" with search engines, we just click one of the top 5 results that is delivered to us with almost blind confidence that it's the most "relevant" - again usually according to a secretive algorithm).<br><br></div>Having worked in a publishing house for 10 years and tracked user behavior, I can say with confidence that there is still a significant portion of direct traffic (people that directly visit a publisher/journal website) and traffic based on email alerts (article alerts, issue alerts, etc.) and I think it's a good thing.<br><br></div>Best,<br></div>Dietrich<br></div><div class="gmail_extra"><br clear="all"><div><div class="gmail_signature"><div dir="ltr"><div><div><div><div><div><div>--<br><br></div>Dietrich Rordorf<br></div>Hellring 9<br></div>CH-4125 Riehen<br></div><div>Switzerland<br></div><div><br></div>E-mail: <a href="mailto:drordorf@gmail.com" target="_blank">drordorf@gmail.com</a><br></div>Tel. +41 61 601 91 87<br></div>Tel. +41 76 561 41 83<br></div></div></div>
<br><div class="gmail_quote">2016-02-18 13:28 GMT+01:00 <span dir="ltr"><<a href="mailto:brentier@ulg.ac.be" target="_blank">brentier@ulg.ac.be</a>></span>:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="auto"><div></div><div>Dear Dietrich,</div><div><br></div><div>In the nowadays full fledged Internet era, circulation is ensured by web search engines, particularly with the younger generation. </div><div>Publisher-based circulation (of digital articles) is linked directly to branding.</div><div>As long as branding remains the criterium of choice for research assessment, this bias will survive. All DORA signatories should keep this in mind and act accordingly...</div><div><br></div><div>Best regards,</div><div><br></div><div>Bernard Rentier</div><div>Rector Emeritus</div><div>University of Liège, Belgium </div><div><div class="h5"><div><br>Le 18 févr. 2016 à 13:09, Dietrich Rordorf <<a href="mailto:drordorf@gmail.com" target="_blank">drordorf@gmail.com</a>> a écrit :<br><br></div><blockquote type="cite"><div><div dir="ltr"><div><div><div>Dear Danny,<br><br></div>Interesting points, which I mostly agree with. However, I can not agree with "Dissemination is no longer the value added offered by publishers. Anyone can have a blog. The value-add is branding". Sure, I can open blog, without any technical skills, within 5 minutes on <a href="http://wordpress.com" target="_blank">wordpress.com</a>, but if now one finds and reads my blog, it's worthless. Thus, the value add by publisher for authors is not branding in the first place, but circulation (in its widest sense: readership / outreach). I would agree, though, that branding and circulation are somehow related.<br><br></div>Best regards,<br></div>Dietrich<br><br><div class="gmail_extra"><br clear="all"><div><div><div dir="ltr"><div><div><div><div><div><div>--<br><br></div>Dietrich Rordorf<br></div>Hellring 9<br></div>CH-4125 Riehen<br></div><div>Switzerland<br></div><div><br></div>E-mail: <a href="mailto:drordorf@gmail.com" target="_blank">drordorf@gmail.com</a><br></div>Tel. <a href="tel:%2B41%2061%20601%2091%2087" value="+41616019187" target="_blank">+41 61 601 91 87</a><br></div>Tel. <a href="tel:%2B41%2076%20561%2041%2083" value="+41765614183" target="_blank">+41 76 561 41 83</a><br></div></div></div>
<br><div class="gmail_quote">2016-02-18 10:16 GMT+01:00 Danny Kingsley <span dir="ltr"><<a href="mailto:dak45@cam.ac.uk" target="_blank">dak45@cam.ac.uk</a>></span>:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div style="word-wrap:break-word"><div><Apologies for cross posting></div><div><br></div><div>Dear all</div><div><br></div><div>My observations from this week’s Researcher to Reader conference are now available as a blog <a href="https://unlockingresearch.blog.lib.cam.ac.uk/?p=539" target="_blank">https://unlockingresearch.blog.lib.cam.ac.uk/?p=539</a> A taster:</div><div><br></div><div><p style="margin:0px 0px 24px;color:rgb(20,20,18);font-family:'PT Sans',Helvetica,sans-serif;font-size:16px;line-height:26.6667px;background-color:rgb(255,255,255)">“It is all a bit of a mess. It used to be simple. Now it is complicated.” This was the conclusion of Mark Carden, the coordinator of the <a href="http://r2rconf.com/" style="color:rgb(188,54,10);text-decoration:none" target="_blank">Researcher to Reader</a> conference after two days of discussion, debate and workshops about scholarly publication. <span style="line-height:26.6667px">The conference bills itself as: ‘</span><i style="line-height:26.6667px">The premier forum for discussion of the international scholarly content supply chain – bringing knowledge from the Researcher to the Reader.</i><span style="line-height:26.6667px">’ </span><…></p><h3 style="clear:both;font-family:'PT Sans',Georgia,serif;line-height:1.3;font-size:20px;margin:22px 0px;color:rgb(20,20,18);background-color:rgb(255,255,255)">Suggestions, ideas and salient points that came up</h3><ul style="margin:16px 0px;padding:0px 0px 0px 40px;list-style-type:square;color:rgb(20,20,18);font-family:'PT Sans',Helvetica,sans-serif;font-size:16px;line-height:26.6667px;background-color:rgb(255,255,255)"><li>Journals are dead – the publishing future is the platform</li><li>Journals are not dead – but we don’t need issues any more as they are entirely redundant in an online environment</li><li>Publishing in a journal benefits the author not the reader</li><li>Dissemination is no longer the value added offered by publishers. Anyone can have a blog. The value-add is branding</li><li>All research is generated from what was published the year before – and we can prove it</li><li>Why don’t we disaggregate the APC model and charge for sections of the service separately?</li><li>You need to provide good service to the free users if you want to build a premium product</li><li>The most valuable commodity as an editor is your reviewer time</li><li>Peer review is inconsistent and systematically biased. </li><li>The greater the novelty of the work the greater likelihood it is to have a negative review</li><li>Poor academic writing is rewarded</li></ul><div>Enjoy!</div></div><div><br></div><div>Danny</div><div><br></div><div>
<div style="color:rgb(0,0,0);font-family:Helvetica;font-size:12px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><div>Dr Danny Kingsley<br>Head of Scholarly Communications<br>Cambridge University Library<br>West Road, Cambridge CB39DR<br>P: <a href="tel:%2B44%20%280%29%201223%20747%20437" value="+441223747437" target="_blank">+44 (0) 1223 747 437</a><br>M: <a href="tel:%2B44%20%280%29%207711%20500%20564" value="+447711500564" target="_blank">+44 (0) 7711 500 564</a><br>E: <a href="mailto:dak45@cam.ac.uk" target="_blank">dak45@cam.ac.uk</a><br>T: @dannykay68<br>ORCID iD: 0000-0002-3636-5939</div><br></div><span><img height="152" width="600"></span>
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