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<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><font size="3"><font face="Calibri">A small bird sat on a fence looking out over a landscape with which she was not familiar, looking for the rich pickings she had been told were to be found there. Around her
on the fence were a number of other small birds who knew the landscape well and who knew where to find the rich pickings with which they were familiar. Unfortunately the small bird who did not know the landscape well was led in a direction which only met the
needs of some of the birds, and she missed the richest source for meeting the needs of all the different species of birds across the entire landscape. As a result the natural eco-system suffered in that place, and even the birds who thought they would survive
on the sources of food with which they were familiar suffered as a result of too narrow a view of the landscape. Fortunately some birds acted more wisely and followed their own instincts in maintaining the food sources of great value ignored by the others.
Good choices were also made by the birds living in other landscapes and all bird species flourished.
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<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><font size="3"><font face="Calibri">Let the reader understand.</font></font></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><font size="3"><font face="Calibri">Fred Friend</font></font></p>
<p style="MARGIN: 0cm 0cm 10pt" class="MsoNormal"><font size="3"><font face="Calibri">Honorary Director Scholarly Communication UCL<o:p></o:p></font></font></p>
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