[GOAL] Q re research on preferred types of materials for re-use, logos and trademarks

[Heather Morrison]

Re-use is one of the potentials of the electronic medium, and many in the OA movement consider enabling this potential to be an essential component of OA *.

Is anyone aware of research on the types of materials different groups of people (e.g. students, researchers) are most likely to want to re-use?

The reason I ask is because something I see in the classroom from time to time is students sticking logos and trademarks into their work. This is problematic - trademark and copyright are both types of intellectual property, but of different kinds with rights and impacts. It is not at all unusual for even an OA initiative with exceptional dedication to the most open form of open to be very protective of their trademark, their brand. The use of things like logo / trademark to identify an organization, a brand, is why this is a different type of intellectual property. This is important to organizations; they don't want others to usurp their identity. There are important social and knowledge reasons not to mess around with identity as. It is often important to know not just what is said or written but who said or wrote what. Playing with identities can be fun and valuable from a creative/arts knowledge perspective, but from a reality knowledge perspective this lends itself to the post-truth / fake news type phenomenon.

As some of us are keen to encourage re-use, from a legal and educational point of view, I suggest that it is important to understand the different types of material we work with, the implications and temptations for re-use. Hence my question: is there research on what types of materials different groups of people prefer to re-use?

* I both agree and disagree with this sentiment, a discussion for another time.

best,

--
Dr. Heather Morrison
Assistant Professor
École des sciences de l'information / School of Information Studies
University of Ottawa
Desmarais 111-02
613-562-5800 ext. 7634
Sustaining the Knowledge Commons: Open Access Scholarship
http://sustainingknowledgecommons.org/
http://www.sis.uottawa.ca/faculty/hmorrison.html
Heather.Morrison at uottawa.ca<mailto:Heather.Morrison at uottawa.ca>


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